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Sunrise Senior Living Designates Trailways as Preferred Provider
January 03, 2007—Fairfax, VA - Sunrise Senior Living and the Trailways Transportation System (Trailways), have signed a three-year agreement, which designates Trailways as Sunrise’s preferred transportation provider for commercial bus charters and services for its senior living communities located across the United States.

Sunrise operates 436 communities in the United States, Canada, Germany, and the United Kingdom; a combined capacity of more than 50,000 residents. An additional 46 communities are currently under construction with a combined capacity for more than 6,000 residents. Sunrise offers a wide range of personalized senior living services, including independent living, assisted living, care for individuals with Alzheimer’s, and other forms of memory loss, as well as nursing, rehabilitative, and hospice care.

“Sunrise seeks to do business with companies that understand the needs of the seniors we serve,” said Daniel Schwartz, senior vice president of North American Operations at Sunrise. “Trailways’ nationwide reach and focus on the safety and comfort of our traveling residents gives us greater peace of mind. This ‘first of its kind’ relationship between a major provider of senior living services and a nationwide transportation provider demonstrates Sunrise’s commitment to providing a superior level of service to our residents.”

Trailways and each of its member-companies are required to maintain U.S. Department of Defense certification as well as comply with all U.S. Department of Transportation, state and local regulations related to motorcoach services. Trailways member-companies equip coaches with state-of-the-art security technologies, such as Ground Positioning Systems (GPS), for tracking the Trailways fleet, which offers elevated safety- and security assurances.

Gale Ellsworth, Trailways’ President & CEO, said her network is honored to have Sunrise as a preferred charter transport partner.

“We look forward to fulfilling Sunrise’s expectations for its transport service needs,” said Ellsworth. “Team Trailways has maintained an exemplary safety and security record for the seven decades it has been serving the public; and, we have elevated those standards in recent years to meet contemporary demands of the 21st Century. While price for transport services is an important consideration, we recognize that passenger safety trumps all other considerations by our clients.”

The Trailways Transportation System consists of nearly 80 member-transport companies operating throughout North America and Europe.

For more information contact Gale Ellsworth at 703-691-3052; or visit the Trailways Website at www.trailways.com. On behalf of Sunrise Senior Living, contact Jamison Gosselin at 703-744-1841 or visit the Sunrise Website at www.sunriseseniorliving.com. -30-

Established in 1936 as North America’s first organization supporting and promoting independent motorcoach owners and operators, Trailways is expanding, once again, across the continent and worldwide. Besides providing scheduled-route and charter-and-tour transportation, today’s Trailways offers a variety of travel-related services, including air, rail, and cruise ship connections. www.trailways.com

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